Guide

You are well aware of animal testing for cosmetics and being cruelty-free. And now you have decided to go cruelty-free. But you are confused as to how to ensure that a brand is cruelty-free and genuinely animal-friendly. Firstly, you are awesome for taking this step. Kudos to you! This is not the bare minimum. It’s … Read more

Animal testing occurs in the food, chemical, drug, and cosmetics industries. It also happens in the fashion industry alongside leather and fur being the popular ‘accessories’. Tests are done for various reasons such as training, advancing biologically, curiosity, and commercializing. Many consumers are unaware of animal testing, especially in cosmetics. Today let us understand animal … Read more

After learning the meaning of cruelty-free in simple words, being curious about transitioning to cruelty-free is ideal. In this article, you can find practical actionable tips on how to go cruelty free easily. We suggest to shift slowly because changing your entire stash to cruelty-free skincare and makeup may not go well with your skin. … Read more

Cruelty-free is not a regulated term. That’s why there is no set-in-stone definition. It can be morphed in certain ways. So here we are decoding it in the simplest possible way. Beginner-friendly without any overwhelm! What is Cruelty-Free? Cruelty free means there is no occurrence of animal testing in any form and at any stage. … Read more

You’ll see many jargons thrown around everywhere. You may think you know what it means, but do you? As a conscious consumer, you should understand the definitions of these terms. So here is a glossary of terminologies that are mostly used in the cruelty-free space. Note Glossary – Meaning & Definition A Animal By-Products It … Read more