Is TRESemme Cruelty-Free?

TRESemme Cruelty-Free

TRESemme is cruelty-free.It doesn’t test finished products or ingredients on animals. No testing is done by its suppliers or any third-parties. TRESemme also does not sell itsĀ  products where animal testing is required by law. Cruelty-Free & Vegan Checker iOS App is here! Check latest Cruelty-Free status and hidden vegan ingredients of any product intantly … Read more

Is Estee Lauder Cruelty-Free & Vegan?

Estee-Lauder Animal Testing

Estee Lauder is not cruelty-free. It means that Estee Lauder, its suppliers and/or third-party test on animals. Estee Lauder sells in countries where testing is required by law. Cruelty-Free & Vegan Checker iOS App is here! Check latest Cruelty-Free status and hidden vegan ingredients of any product intantly with Keru App. A toxic ingredient checker … Read more

Cruelty-Free Black Owned Brands to Support

Cruelty-Free Black Owned Brands

Let’s check out some fantastic cruelty-free brands owned by Black in honor of Black History Month. Support these brands by adding them to your cart and making them a part of your beauty desk now and beyond. Black Owned Cruelty-Free Brands Key Points Here is a master Animal Testing Brand list and Cruelty-Free Skincare Brands … Read more

How to Identify Cruelty Free?

Identify Cruelty-Free Vegan

You are well aware of animal testing for cosmetics and being cruelty-free. And now you have decided to go cruelty-free. But you are confused as to how to ensure that a brand is cruelty-free and genuinely animal-friendly. Firstly, you are awesome for taking this step. Kudos to you! This is not the bare minimum. It’s … Read more

What is Animal Testing in Cosmetics? How is it Cruel?

Animal Cruelty Tests

Animal testing occurs in the food, chemical, drug, and cosmetics industries. It also happens in the fashion industry alongside leather and fur being the popular ‘accessories’. Tests are done for various reasons such as training, advancing biologically, curiosity, and commercializing. Many consumers are unaware of animal testing, especially in cosmetics. Today let us understand animal … Read more

How To Go Cruelty-Free?

Cruelty-Free Vegan Life

After learning the meaning of cruelty-free in simple words, being curious about transitioning to cruelty-free is ideal. In this article, you can find practical actionable tips on how to go cruelty free easily. We suggest to shift slowly because changing your entire stash to cruelty-free skincare and makeup may not go well with your skin. … Read more

What is Cruelty-Free?

Animal Testing Cosmetics

Cruelty-free is not a regulated term. That’s why there is no set-in-stone definition. It can be morphed in certain ways. So here we are decoding it in the simplest possible way. Beginner-friendly without any overwhelm! What is Cruelty-Free? Cruelty free means there is no occurrence of animal testing in any form and at any stage. … Read more

Is Cetaphil Cruelty-Free or Vegan?

Cetaphil Vegan

Cetaphil is not cruelty-free in 2026. It means Cetaphil products and ingredients are animal tested by the supplier and/or third-party. It is present on PETA’s list of brands to avoid. Cetaphil sells in mainland China where testing is mandatory by law. Cruelty-Free & Vegan Checker iOS App is here! Check latest Cruelty-Free status and hidden … Read more

Is Sephora Cruelty-Free & Vegan?

Sephora Not Cruelty-free

Sephora is not cruelty-free. It means ingredients or finished products are animal tested by the brand, suppliers or third-party. Sephora sells in countries where testing is mandatory by law. Cruelty-Free & Vegan Checker iOS App is here! Check latest Cruelty-Free status and hidden vegan ingredients of any product intantly with Keru App. A toxic ingredient … Read more

Is L’Oreal Cruelty-Free & Vegan?

Is Loreal Cruelty-Free

L’Oreal is not cruelty-free in 2026. The biggest beauty conglemerate, L’Oreal does test on animals. Finished product and ingredient testing by third-party and/or supplier is involved. It also sells in countries where testing is reqired by law. Cruelty-Free & Vegan Checker iOS App is here! Check latest Cruelty-Free status and hidden vegan ingredients of any … Read more