Brands Directory

Are your favorite Brands truly Cruelty-Free?

Scan Brands to Check If It’s Cruelty-Free

Introducing First Time Ever, Cruelty-Free Checker.

Keru App scans brands in real-time and tells you if a brand is cruelty-free, its certifications, parent company information and more. You can also share it on social media and spread the word.

No need to look up all the time if a brand is cruelty-free. Keru App tells you the current cruelty-free status on the go.

Cruelty-Free & Vegan Checker iOS App is here!

Check latest Cruelty-Free status and hidden vegan ingredients of any product intantly with Keru App.

A toxic ingredient checker that helps you scan ingredients of beauty products.

Are your beauty products cruelty-free, vegan and clean? Know with Keru.

Get Keru App on App store.


Popular Brands that ain’t Cruelty-Free

These popular brands are often confused to be cruelty-free. But now you know they ain’t. Although we wish they were actually cruelty-free and vegan, it doesn’t change the reality. Simply put, these brands are still testing on animals in one way or another.

Olay Skincare Cruelty-Free
Neutrogena-Water-Moisturizer
CeraVe Cetaphil Skincare Products

Who Owns What?

I’m confused. Who owns what? Who is the parent company of non-cruelty-free brands? Is the owner company cruelty-free?

We got you! Check out our WOW Guide (see what I did there) below.

who owns Lancome
Who owns CeraVe company

Popular Brands that are Cruelty-Free

Brands that claim to be and actually are cruelty-free.

Is Dove Cruelty-Free

Dove

Is Milani Vegan

Milani

Tatcha Cruelty-Free

Tatcha

Latest Articles

Latest from Cruelty Free Vegan Life. Keru App has 500+ Brands evaluated. Keep on checking as we continue to add more brands.