Makeup testing on animals is a bitter truth. Another one is that not many are aware of it. So today, let’s check out the list of makeup companies that are not cruelty free.
This list includes some of the popular brands that appear to be animal-friendly, but that’s far from the truth. Next time you shop, you know which brands to avoid!
Makeup Brands that Test on Animals *2026*
Most of these brands present themselves as cruelty free. But in reality, they are not! They do so using marketing loopholes to trick consumers.
There are no authoritative standards on cruelty free products as such. Any brand can attach a ‘cruelty-free’ mark to its products as per their liking.
This makes it even harder to identify a real cruelty free product. No worries though!
This is why Keru App was launched. It helps users know the truth behind every product. No Fear, Just Facts.
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Animal Testing for Cosmetics
Makeup brands test their cosmetics on animals. This cruel practice is masked as a ‘safety’ measure. Animal testing is nothing new in the cosmetic industry.
Mostly, vertebrate animals such as rats, cats, dogs, and monkeys, among others. are used. The question of concern is how the animals are treated during and after the procedure.
Why are we against testing?
Experimental testing often causes severe harm, extreme pain, suffering, and fatal damage to defenceless animals. At times, these damages go beyond the recovery threshold.
Hence, they are often euthanized. Interestingly enough, cosmetic animal testing is not very conclusive. This means that the test performances can’t simulate any cosmetic effect on human skin. Why you may ask. Because of the differences between the skin of humans and test animals.
Thus, animal testing in cosmetics is not a reasonable or ethical practice when it comes to beauty testing.
Is Testing Still Occurring in 2026?
Yes, testing in cosmetics is a reality that most people are not aware of. While some have heard about it, they don’t know how gruesome it actually is.
Some countries have completely banned animal testing. Kudos to them!
Meanwhile, other countries still rely on animal testing. Certain countries use animal testing as standardization. Mostly, beauty companies perform laboratory testing procedures involving animals.
Here is a list of Luxury Brands and Skincare Brands that support testing currently. We also have a brand directory of Cruelty-Free Makeup Brands and Black Owned Companies.
How to use this list?
- The list is in alphabetical order. Use the index below to jump to a particular section.
- Parent/owned brands field marked as none implies the brand is not owned by any other MNC or corporation.
- You can click on the brand’s name and learn its history, origin story and current testing policy in detail.
- More companies will be added after vetting. The list is regularly updated.
Let’s start with the list of not cruelty-free companies.
| Makeup Brands | Owner Company |
|---|---|
A | |
| Almay | Revlon |
| Amway | Alticor |
| Armani Beauty | None |
| Avon | Natura & Co |
B | |
| Benefit Cosmetics | LVMH |
| Bobbi Brown | Estee Lauder |
| Bourjois | Coty |
| Burberry | Coty |
| By Terry | None |
C | |
| Calvin Klein | PVH Corp. |
| Chanel | Chanel Limited |
| Clarins | L’Oreal |
| Clinique | Estee Lauder |
| Coty | None |
D | |
| DHC | None |
| Dior | LVMH |
| Dolce & Gabbana | None |
E | |
| Elizabeth Arden | Revlon |
| Estee Lauder | None |
| Etude House | Amorepacific |
F | |
| Filorga | Colgate Palmolive |
G | |
| Giorgio Armani | None |
| Givenchy | LVMH |
| Gucci Beauty | Coty |
| Guerlain | LVMH |
H | |
| Helena Rubinstein | L’Oréal |
I | |
| Innisfree | Amorepacific |
J | |
| Jimmy Choo | Capri Holdings |
K | |
| Kose | None |
| Kocostar | None |
L | |
| La Mer | Estee Lauder |
| Lancome | L’Oreal |
| Laneige | Amorepacific |
| La Prairie | Beiersdorf |
| Laura Mercier | Shiseido |
| L’Occitane | L’Occitane Groupe |
| L’Oreal | Gesparal & Nestle |
M | |
| MAC Cosmetics | Estee Lauder |
| Makeup Forever | LVMH |
| Marc Jacobs Beauty (Discontinued) | LVMH |
| Mary Kay | None |
| Max Factor | Coty |
| Maybelline | L’Oreal |
| Menard Cosmetics | None |
| Michael Kors | Capri Holdings |
| Missha | Able C&C |
| Muji | None |
N | |
| NARS | Shiseido |
| Neutrogena | Johnson & Johnson |
| New York Color (NYC) | Closed Permanently |
O | |
| Ojon | Estee Luder |
| Olay | Procter & Gamble |
| Oriflame | None |
| Origins | Estee Lauder |
P | |
| Pat McGrath Labs | L’Oreal |
| Philosophy | Coty |
| Pola | None |
| Pond’s | Unilever |
R | |
| Revlon | MacAndrews & Forbes |
S | |
| Sephora Collection | Loreal |
| Shiseido | None |
| Shu Uemura | L’Oreal |
| Sisley Paris | None |
| Skinfood | None |
T | |
| Tom Ford Beauty | Estee Lauder |
| Too Cool For School | None |
V | |
| Versace Makeup (Discontinued) | Capri Holdings |
| Victoria’s Secret & Co. Makeup (Discontinued) | Bath & Body Works |
Y | |
| Yves Rocher | Groupe Rocher |
| Yves Saint Laurent (YSL) | Kering |
# | |
| 3CE Makeup(Unclear) | Stylenanda |
Often, these brands portray themselves as cruelty-free. Instead, they are responsible for testing on animals in some way. So, share this article & spread the word!
If you think we missed a company that should be here as it supports animal testing, reach out to us via email on the contact page.
